Una verdad simulada

Yes, DLF and Citi might be big sponsors of the tournament, but there is something to be said about shameless advertising hacks these IPL commentators (I am especially rankled by Arun Lal and Ravi Shastri). Well, Lawrence Booth helps me out by mirroring these thoughts thusly:

4. Commentators are shameless creatures. References to DLF maximums have become so ingrained that, in yesterday’s game between Rajasthan and Deccan, a bowler who had just been hit for six was said to have been “DLF-ed”. The day when a run-out batsman is described as having been “Citi-moment-of-successed” is surely just round the corner.

Tags: General //